(And 3 lame excuses that just won’t fly)
Have you been told, “You need to start blogging”? Probably. We all know we should be creating fresh, new content for Google and other search engines to gobble up and rank in the SERPs (search engine results pages). How do we know that? Because it’s been proven repeatedly that the more new content you produce, the more often Google crawls your pages, and the more opportunity you have to get ranked.
The more rankings you can get, the more traffic your site will get.
And the more traffic your site gets, the more leads and prospects you’ll gain.
Simple math, right? The more eyeballs on your pages, the better chance you have to convert them into paying customers.
OK, but why start blogging (instead of other content marketing efforts)?
A comprehensive content strategy will reach far beyond blogging into things like press releases, case studies, whitepapers, video, audio, infographics, email marketing, writing guest articles, interacting on social media, and oh so many more. But blogging is the quickest and easiest way to generate fresh new content.
Focusing on news in your industry, offering helpful tips and advice, answering burning questions, and sharing your opinions on hot topics are all great ways to not only get ranked with quality content, but to get that content shared by the visitors reading it. (Again, the more people share your content, the more eyeballs wind up on your site.)
But don’t just take my word for it. Here are 10 reasons that prove why blogging is so important to your online B2B presence.
- Sites that generate 15 blog posts per month average 1,200 new leads per month #blogging
- Websites with blogs have 434% more indexed pages #seo
- Sites with blogs have 97% more indexed links #seo #blogging
- Social media sites and blogs account for 23% of all time spent online #socmed #blogs
- Articles with images get 94% more views #blogging #images #seo
- B2B companies that blog generate 67% more leads every month compared to those that don’t #b2b…
- The average word count of top-ranking content (in Google) is between 1,140–1,285 words #google…
- Content creation is ranked as the single most effective SEO technique by 53% of businesses #content…
- 70% of consumers prefer to know a company through articles (blogs) rather than ads #trust
- 60% of B2B marketers report that their biggest challenge in 2016 will be producing engaging content…
Meh. It doesn’t have to be that way. Buzz me to find out how our seasoned SEO copywriters can help you build a winning content strategy.
Reasons you’re not blogging & excuses that just won’t fly
I’m too far behind, it’s too late to start.
It’s NEVER too late to start. The key is to get in the game — right now. Do something, start somewhere. The only way you’re guaranteed to fail at blogging is if you don’t do it. Bloggers come and go, websites appear and disappear. The only thing that’s for certain is that nothing stays the same forever. So if you have something important to say, say it! And if you have a business, you have something to say.
I don’t know what to blog about.
That’s OK! You’re not supposed to know what you don’t know. The key here is to find the answers. A little bit of research goes a long way to uncovering exactly what people are searching for online. Read other blogs, scope out your competition, use Google auto-complete, try a free keyword research tool (like Google’s keyword planner or Wordstream).
I’m a crappy writer.
That’s OK, too! As long as writing is your primary line of work, it’s OK not to be a good writer. There are plenty of qualified writers out there who can work with you to create content. There are a TON of writers out there — just take a bit of time to find the one that you gel with in terms of personality, writing style (voice) and of course budget. Post a free job listing on Indeed or use social media channels to shout out your need for editorial help.
Starting to see a theme here?
No matter what your excuse is for not blogging, the answer is almost always “Start somewhere!” quit making excuses and dive in. You can make changes as you go and learn on the fly — it’s OK. Just stop waiting for that perfect moment, because I’m here to tell you — tomorrow never comes. There is no perfect time. Now is the only time. Everyone who ever made anything of themselves started somewhere at some point in time.
So let me ask you this … is now your time? It’s yours for the taking, so don’t hesitate. Get in the game. Start blogging.