Have you been told, “You need to start blogging”? Probably. We all know we should be creating fresh, new content for Google and other search engines to gobble up and rank in the SERPs (search engine results pages). How do we know that? Because it’s been proven repeatedly that the more new content you produce, the more often Google crawls your pages, and the more opportunity you have to get ranked.
The more rankings you can get, the more traffic your site will get.
And the more traffic your site gets, the more leads and prospects you’ll gain.
Simple math, right? The more eyeballs on your pages, the better chance you have to convert them into paying customers.
OK, but why start blogging (instead of other content marketing efforts)?
A comprehensive content strategy will reach far beyond blogging into things like press releases, case studies, whitepapers, video, audio, infographics, email marketing, writing guest articles, interacting on social media, and oh so many more. But blogging is the quickest and easiest way to generate fresh new content.
Focusing on news in your industry, offering helpful tips and advice, answering burning questions, and sharing your opinions on hot topics are all great ways to not only get ranked with quality content, but to get that content shared by the visitors reading it. (Again, the more people share your content, the more eyeballs wind up on your site.)
But don’t just take my word for it. Here are 10 reasons that prove why blogging is so important to your online B2B presence.
- Sites that generate 15 blog posts per month average 1,200 new leads per month
- Websites with blogs have 434% more indexed pages
- Sites with blogs have 97% more indexed links
- Social media sites and blogs account for 23% of all time spent online
- Articles with images get 94% more views
- B2B companies that blog generate 67% more leads every month compared to those that don’t
- The average word count of top-ranking content (in Google) is between 1,140–1,285 words