4 Ways to Breathe New Life Into Tired, Old Content

As a writer, I sometimes feel like there are countless topic ideas I could cover. I find myself feverishly jotting down idea after idea after idea. Sadly, that doesn’t happen everyday. There are plenty of times I sit in front of that dreaded blank screen and think to myself, “I swear, I’ve already covered everything I can possible cover. And then some.” I know it isn’t true, but let’s face it, sometimes you just need a little extra help conjuring up your next article, blog post, case study… whatever you’re working on.

That’s where this brilliant (and simple) trick comes into play. If you feel like you’ve written everything but the dictionary, that probably means you’ve written a lot of material over the years. Here’s the good news — that content is a goldmine! It’s packed full of information, spontaneous ideas, hard-hitting news — and it’s about to become the source of your next piece.

Go back and sift through your treasure trove of articles. Look at your blog categories and take note of some of the older posts. See a theme? Not yet? Look more closely — it’s there. There’s always something there, I promise. If you’re looking for ways to breathe new life into your old, tired content, here are four of my personal faves.

Beginner Guides

Why do Beginner Guides make great content?

How-to Guides

Why do How-to Guides make great content?

Answer Questions

She’s decided to collect all the various questions and answers from all those conversations she’s been having on social networks. Then she’s going to categorize them all and start creating a series of FAQ pages for the website.

Why do FAQs make great content?

The great thing about this type of content is that you’re frequently updating the pages, adding new information and updating old information, which provides ongoing value to your readers and feeds Google’s panda the bamboo shoots it needs to rank your fresh new content.

Feed Google’s panda the bamboo shoots it needs to rank your fresh new content. #seocopywritingCLICK TO TWEET

Checklists & Templates

Why do checklists and templates make great content?

So the next time you’re convinced you have nothing to write about, take a look back. Review pages from the past and find a way to breath new life into that otherwise old and tired content.

This article was originally posted on The SEM Post & on The Beck Blog.

Independent #SEO #Copywriter | Content Marketing Manager