#7 Page Load Speed

#6 Mobile-friendliness

In a hurry and on the go, seems everywhere you look these days people are glued to a smartphone or other device. Guess what … Google took notice of that, too! In 2015, the search giant released a new ranking algorithm (affectionately known as Mobilegeddon), which was designed to give a boost to mobile-friendly web pages in its mobile search results. If your site isn’t mobile-friendly, we strongly recommend you get that fixed ASAP. Start with Google’s mobile-friendly test tool.

#5 Backlinks

Really? Still? (Sigh) Yes. Link score remains among the top algorithmic ranking factors. But not just any old link will do. Link quantity is important — but not nearly as important as link quality. Google determines link quality by calculating a link score, which is determined based on every individual incoming link’s quality score.

#4 Internal Links

The simpler it is to get from page A to page B on your website, the better. Google crawlers move from page to page to page via hyperlinks (picture Tarzan swinging from one vine to another through the jungle). If the crawler hits a dead link (pointing to a 404 not found page), it’s like Tarzan just swung himself into a concrete wall. Splat, done. The crawler stops there and moves on to the next website in line to be crawled and indexed. Making sure the internal links on your site are clean and easy to navigate will help ensure Google crawls and indexes your entire website properly.

#3 Click-through Rate (CTR)

A high bounce rate indicates to search engines that your web page was a bad match for the original query. Imagine Joe Prospect hops on to Google in search of AI software, sees a list of 10 possible choices, and clicks through to your page. When he gets there, he immediately hits the back button — for any number of reasons. That tells Google your page doesn’t fit the bill for “AI software” and you lose your ranking. Talk to your SEO copywriter about how to lower the bounce rate and make those pages super sticky!

#2 Meta Data

#1 Content

Yep, still King (or Queen, depending on who you ask). The SEO elements above are important to look at when taking stock of your overall SEO health. But it’s all for nothing if your site doesn’t contain quality content. You’ve heard it a million times before, and there’s a reason for that. The very best way to appease the Google Gods is to create user-friendly content that happens also to be optimized for search (as a secondary thought). Never, ever compromise the quality of your content just to optimize a page (read: no keyword stuffing!). If you generate useful, informative and entertaining content that real people actually want to read and share, then you’re well on your way to reaping the ranking benefits.



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Aimee Beck

Aimee Beck


Independent Content Marketing Manager | SEO Copywriter | Editor. Let me breathe new life into your web pages, blog posts and email campaigns. Email me today!