Aimee Beck

May 31, 2018

2 min read

Are SEO & Content Optimization the Same Thing?

Yes and no. Part of your SEO strategy will most likely include content optimization. But one does not necessarily equal the other. Modern-day content optimization requires a whole extra level of planning and execution. That’s because engines like Google are getting smarter at understanding semantics and user intent. Now when you optimize your content, you can’t simply plug in keywords where you think they’ll…