Content Marketing to Boost Holiday Sales

Aimee Beck
4 min readSep 3, 2019

The choices are endless. Share some of your gift guide theme ideas in the comments below!

Once you’ve created your gift guides, give them out in-store, via direct mail and by email.

Targeted, Customized Email Marketing

Your email list is a goldmine during the holiday season. Small or large, you should be working hard to build your list and nurture it. Start now. It’s never too early.

Approximately 82% of B2B and B2C companies are using email marketing automation. If you’re not one of them, you could get left behind.

According to a HubSpot survey, 91% of your intended audience uses email. The numbers don’t lie. Your audience is out there waiting to hear from you.

The great thing about email marketing, and what makes it such a powerhouse, is that it allows you to target warm leads. People on your email list have already expressed interest in your products and services.

Email marketing also lets you segment your audience so you can deliver the right message at the right time to the right group of people.

For example: you might setup a lead capture scroll box using a tool like SumoMe. In addition to the email address, the box might ask for more personalized details like location, birthday or household income.

Hint: Use your gift guide as a free giveaway in exchange for all the personalized data you want to collect!

Now that you have that information, you can segment your list to deliver different messages to people who live in different areas.

Or you could send out special offers to people on or near their birthday.

And you could even sell your more expensive products to those with higher household incomes — and vice versa.

And segmentation options don’t stop there. You can collect all kinds of data!

Ask for their shoe size or favourite colour.

Find out if they’re dog or cat people. What kind of dog do they have?

Ask about their favourite vacation destination or favourite food.

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Aimee Beck

Independent Content Marketing Manager | SEO/UX Copywriter | Editor. Let me breathe new life into your web pages, blog posts and email campaigns. Email me today!