Content Marketing to Boost Holiday Sales

The choices are endless. Share some of your gift guide theme ideas in the comments below!

Once you’ve created your gift guides, give them out in-store, via direct mail and by email.

Targeted, Customized Email Marketing

Your email list is a goldmine during the holiday season. Small or large, you should be working hard to build your list and nurture it. Start now. It’s never too early.

Approximately 82% of B2B and B2C companies are using email marketing automation. If you’re not one of them, you could get left behind.

According to a HubSpot survey, 91% of your intended audience uses email. The numbers don’t lie. Your audience is out there waiting to hear from you.

The great thing about email marketing, and what makes it such a powerhouse, is that it allows you to target warm leads. People on your email list have already expressed interest in your products and services.

Email marketing also lets you segment your audience so you can deliver the right message at the right time to the right group of people.

For example: you might setup a lead capture scroll box using a tool like SumoMe. In addition to the email address, the box might ask for more personalized details like…