Digital Marketing Tips to Help Your Business Survive COVID-19

Aimee Beck
4 min readMay 21, 2020

When it comes to surviving a pandemic, your business will need to rely more heavily on digital marketing strategies. The sudden disappearance of live events and conferences, and storefront closures is pushing businesses toward online communications now more than ever.

You’re not alone, businesses in major industries are feeling the affects of Coronavirus. These are just a handful of the many industries showing traffic declines:

On the flip side, several industries are actually seeing significant increases in traffic:

No matter which side of the fence you’re on, keeping in touch with your customers is critical during these uncertain times.

So today we want to give you a ton of resources you can use to not only survive, but thrive over the next 3, 6, 12 months and beyond.

Bookmark this post so you can come back to it anytime you need a new digital marketing idea. Now, let’s get started …

First up, we’ll take a look at how you can be there for your customers when you’re being forced to remain socially distant.

Digital Communication Tools

Video Conferencing

  • Zoom Video Communications jumped 11% in Thursday trading after the company announced it surpassed 300 million daily users on its platform.
  • On April 1, Zoom announced it had exceeded 200 million daily users. That’s an increase of 100 million daily users in just three weeks.
  • The company had only 10 million daily users in December 2019, meaning the coronavirus pandemic has led to a 2,900% increase in daily users as people across the globe stay at home and socialize via the popular video conference app.

Social Media

  • Even at its 2020 low, Instagram’s average engagement rate per post is 20x Twitter and Facebook’s lowest engagement rates of the year.
  • Brands have been posting most steadily on Facebook throughout coronavirus, while decreasing posting on Twitter and Instagram.
  • Jay Baer, from Convince and Convert, says now is a really good time to experiment with posting frequency, type, and timing.
Aimee Beck

Independent Content Marketing Manager | SEO/UX Copywriter | Editor. Let me breathe new life into your web pages, blog posts and email campaigns. Email me today!