Feature-rich Copy

  • What makes the product/service special?
  • How is it different and/or better than the others?
  • Does this product come with accessories?
  • Does this service come with any extras?
  • Android operating system
  • Physical keyboard

Benefit-rich Copy

  • What can this product/service do for me?
  • How can it help me?
  • How does it make me feel?
  • Why should I buy it?
  • BlackBerry now runs on Android operating system, which is easy to integrate with my other devices (compared to the old BlackBerry OS)
  • The physical keyboard lets me type with fewer mistakes than the touch-screen keyboard on most other phones.

The Feature is the “What” & the Benefit is the “Why”

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Independent Content Marketing Manager | SEO Copywriter | Editor. Let me breathe new life into your web pages, blog posts and email campaigns. Email me today!

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Aimee Beck

Aimee Beck

15.2K Followers

Independent Content Marketing Manager | SEO Copywriter | Editor. Let me breathe new life into your web pages, blog posts and email campaigns. Email me today!