Google Mobile Speed Update: Page Speed to Become Mobile Ranking Factor

It was bound to happen sooner or later, and Google officially announced on the Webmaster Central Blog that page load speed will become part of the mobile ranking algorithm effective July 2018.

According to Webmaster Central, “People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page.”

Old news? No, while page load speed has been used to affect rankings for some time, that particular signal was specific to desktop searches and did not apply to mobile searches.

The algorithm update, cleverly named “Speed Update,” will only affect pages that deliver the slowest experience to users, and Google says it will only affect a small percentage of queries.

How Important is the Speed Update?

As per usual, Google strongly recommends that website owners and developers think primarily about how performance affects the overall user experience, which triggers the chain reaction of user experience metrics.

How to Know if Your Site is Affected

Fortunately, Google is giving webmasters some time to tweak their pages before rolling out the Speed Update. You have until July 2018 to improve your mobile page load speed before getting dinged.

You have six months & the clock is ticking. Give us a buzz if you need any help improving your page load speed for desktop or the new mobile speed update. We’re here to help!

Originally published at on January 18, 2018.

Independent #SEO #Copywriter | Content Marketing Manager

Independent #SEO #Copywriter | Content Marketing Manager