Happy Halloween! A Truly Terrifying Content Recruiting Tale

Once upon a not so very long time ago, I hired a writer — a seemingly well-qualified writer. He had it all:great writing samples, a super attitude, prompt actions, pleasant to speak with, very well educated, and talked a great game about having “strong SEO experience and knowledge.” He was extremely eager to work, so I put him to work!

In came the first assignment and I thought: “Whoa…” I couldn’t believe what I was seeing:

• He had zero SEO knowledge. If it were possible to have less than zero knowledge…