How Writing Better Content Brings Attention & Higher Search Rankings — Entrepreneurs HQ

The way we search online has really changed over the past decade. Especially in the past 5 years. Google has completely taken over search to the point where you can’t mention their competitors without smirking a little.

This has led to an evolution in SEO strategies, one example is the prominence of Google’s answer boxes. It used to be you were competing with other online businesses now you’re competing with Google themselves. The way you get noticed in search rankings has changed. Now content drives everything. If you are producing content that is relevant for your niche then it’s going to push you further towards that number one result spot.

Supporting your content are things like social media marketing as well as paid social ads. It doesn’t matter what you’re doing online, you’re fighting for eyeballs against everybody else. You can be a small mom and pop business or a mega pop star releasing a new album, you have the same need for content. When I say content I don’t just mean words on a page, it’s video, audio, text, and images.

Along with the content itself, you need to be placing your content into the proper distribution channel. Back in ancient times, there were only three TV networks here in the states. Now with social, you have oodles of…