How Writing Better Content Brings Attention & Higher Search Rankings — Entrepreneurs HQ

Aimee Beck
3 min readOct 17, 2018

The way we search online has really changed over the past decade. Especially in the past 5 years. Google has completely taken over search to the point where you can’t mention their competitors without smirking a little.

This has led to an evolution in SEO strategies, one example is the prominence of Google’s answer boxes. It used to be you were competing with other online businesses now you’re competing with Google themselves. The way you get noticed in search rankings has changed. Now content drives everything. If you are producing content that is relevant for your niche then it’s going to push you further towards that number one result spot.

Supporting your content are things like social media marketing as well as paid social ads. It doesn’t matter what you’re doing online, you’re fighting for eyeballs against everybody else. You can be a small mom and pop business or a mega pop star releasing a new album, you have the same need for content. When I say content I don’t just mean words on a page, it’s video, audio, text, and images.

Along with the content itself, you need to be placing your content into the proper distribution channel. Back in ancient times, there were only three TV networks here in the states. Now with social, you have oodles of different platforms and your audience isn’t spread across them all equally most likely.

Everyone with something to offer the online world should be creating some form of content. If you have a brand, a company, or want to influence the world in some way you should be blogging, vlogging or podcasting. Maybe even all three.

However, before you go and start creating this content you should listen to your audience and see what content is already affecting them. That’s your starting point. If they love audio podcasts, then that’s probably the form you should choose as your primary means to reach them.

There really is no magic answer in terms of what the right amount of content to publish is. It depends on what your consumer demand looks like. But I believe producing quality content beats out producing a large quantity of low-quality content every time. It’s better to put out one piece of content a month that’s…

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Aimee Beck

Independent Content Marketing Manager | SEO/UX Copywriter | Editor. Let me breathe new life into your web pages, blog posts and email campaigns. Email me today!