I’ve just discovered what, at first glance, I thought was going to be a great way for digital marketers to claim even more SERP real estate — Twitter Collections. Have you heard of this yet? If you’re using Twitter Collections already, I’d love to hear some feedback! Until now, Twitter…

“LinkedIn Pulse is your source for professional news tailored to you.” That’s the official definition from LinkedIn. Users can follow “influencers” or “channels” from a list of industries and news sources, and an algorithm spits out what it thinks will be the best news bites for each user. Since introducing…

You’re an author — so that means you’re a writer, right? Technically, yes. And being a writer means that you should be able to be your own SEO copywriter, right? Technically, no. The SEO Copywriter is a breed all its own. Just because you can write the great American novel…

(And 3 lame excuses that just won’t fly) Have you been told, “You need to start blogging”? Probably. We all know we should be creating fresh, new content for Google and other search engines to gobble up and rank in the SERPs (search engine results pages). How do we know that? …

This article was originally posted on The SEM Post &the Beck Blog. In a Content Marketing Institute post, Moz founder Rand Fishkin discusses the inevitable search engine ranking factor changes on the horizon, one of which is relevant click-through rate (CTR). In the not-so-distant future, search engines will be able…

As a writer, I sometimes feel like there are countless topic ideas I could cover. I find myself feverishly jotting down idea after idea after idea. Sadly, that doesn’t happen everyday. There are plenty of times I sit in front of that dreaded blank screen and think to myself, “I…

By now you’ve likely heard about the new CASL (Canada’s Anti-Spam Legislation) law, which took effect July 1st. There’s been a lot of talk about how this may or may not affect small businesses in particular, as email marketing is a large part of their overall digital marketing strategy. …

I had to learn this one on the fly. I had a client who asked me to write an Amazon product listing. I was instructed to showcase the features up top and save the benefits for a little further down on the page. My first thought? …

This article was originally posted on the Beck Blog. “All my content is equally important. How do I choose cornerstones?” It’s true, creativity is subjective, and so is the quality and importance of your blog posts and articles. What one person considers highly relevant, another person may find painfully boring…

… But Should Be! This article was originally posted on the Beck Blog. I don’t know about you, but I see a lot of great lists of people I should be following in my industry. The issue is that most of the lists showcase the same group of people. Don’t get me wrong, those…

It’s getting more and more difficult to truly understand what it is that Google wants. Knowing how to give the search giant what it needs in order to rank your web pages up top is becoming a veritable black box. Not so long ago, we were jumping through a barrage…

Hello, Friends… BIG news! I love helping businesses create content that actually gets found, read and shared. Story-telling is the most effective way to communicate with customers, whether it’s on your website, via email or across multiple social media channels. But finding a writer (I mean a real writer) isn’t…

Many will say that the best place to find content ideas is by doing keyword research. Others will say it’s by creeping your competitors. And some would even argue that the best way to figure out what kind of content your audience really wants to consume is to simply ask…

I’ve said before and I’ll continue to say it as often as I need to — titles and meta descriptions are two SEO elements that can make or break the visibility of your web pages. …

“Content is King.” It’s been said a thousand times. And there’s a reason for that. It’s because, like so many other sayings, it’s true. Words have been selling products and services for, well, as long as the act of marketing has been around. When then Internet took hold of the…

There’s too much noise on the Internet. Turn it off, silence it so you can focus on your stuff, not everyone else’s sales pitches. …

Influencer marketing, it’s all the rage. But what exactly is it? What qualifies one particular person to be considered an “influencer” over another? Influencer marketing is fairly new. Well, the term “influencer marketing” is fairly new. But the concept itself, not so much. We’re really just talking about product placement…