Aimee BeckWhat is microdata & what does it have to do with SEO?The term “Microdata” can sound intimidating at first, I know. Fortunately, the term is really just techie speak for organization. Also…Feb 26, 2015Feb 26, 2015
Aimee BeckSEO (& Web Writing) for Authors in 5 Simple StepsYou’re an author — so that means you’re a writer, right? Technically, yes.Aug 23, 2016Aug 23, 2016
Aimee BeckNew Google Local Pack Showing ‘Best’ FilterGoogle is making yet another attempt to improve the quality of search results — this time in the local snack pack. It seems that when…Apr 25, 2017Apr 25, 2017
Aimee BeckProject Owl: Google’s Attempt to Clean Out Offensive Information in SERPsUntil recently, Google has displayed links to information relative the search query — no matter how offensive the information may be. And…May 26, 2017May 26, 2017
Aimee BeckMeta Tags: Writing Meta Data for Search Results & CTRsThis article was originally posted on The SEM Post &the Beck Blog.May 31, 2017May 31, 2017
Aimee BeckClaim this free SEO health review for your travel websiteHappy Birthday Canada!Jun 27, 2017Jun 27, 2017
Aimee Beck7 Important SEO Tasks for IT Companies in 2017Think there’s a secret code that will help you land top ranking positions on google search? Think again. Algorithms are ever changing…Jan 5, 2018Jan 5, 2018
Aimee Beck“According To” Snippets Showing Above Some Google ResultsRecently we read on Search Engine Roundtable that when you search Google for ‘top online marketers,’ Google will return a new type of…Jan 5, 2018Jan 5, 2018
Aimee BeckGoogle Mobile Speed Update: Page Speed to Become Mobile Ranking FactorIt was bound to happen sooner or later, and Google officially announced on the Webmaster Central Blog that page load speed will become part…Jan 18, 20183Jan 18, 20183
Aimee BeckKeyword Research: Voice Search vs Text SearchAs a writer, I try very hard to mesh the way I write with the way I talk, so my writing reads naturally. But it’s not easy. I’m naturally…Jan 24, 2018Jan 24, 2018
Aimee Beck80% of Google Home Results Come From SnippetsWell if that’s not an argument to start using schema markup in your pages, I don’t know what is.Jan 24, 2018Jan 24, 2018
Aimee BeckGoogle Features: Are We Competing Within Google, or WITH Google?It’s getting more and more difficult to truly understand what it is that Google wants. Knowing how to give the search giant what it needs…Feb 1, 2018Feb 1, 2018
Aimee BeckIntroducing the Media Wise Marketing CalculatorHello, Friends… BIG news!Feb 15, 20181Feb 15, 20181
Aimee BeckImprove CTRs with Better Titles & Meta DescriptionsI’ve said before and I’ll continue to say it as often as I need to — titles and meta descriptions are two SEO elements that can make or…May 7, 2018May 7, 2018
Aimee BeckSEO Copywriting: It’s NOT About the Keywords Anymore“Content is King.” It’s been said a thousand times. And there’s a reason for that. It’s because, like so many other sayings, it’s true…May 10, 2018May 10, 2018
Aimee BeckGoogle Shortens Meta Description LengthAfter lengthening the character limit to upwards of 300 last December, Google has now shortened the meta description snippet length back…May 15, 2018May 15, 2018
Aimee BeckBuilding a New Website? Ask These Important QuestionsMarketing teams and dev teams — why aren’t they working together? Marketing teams are thinking about how the site will work in the wild to…May 17, 2018May 17, 2018
Aimee BeckAre SEO & Content Optimization the Same Thing?Yes and no. Part of your SEO strategy will most likely include content optimization. But one does not necessarily equal the other…May 31, 2018May 31, 2018
Aimee BeckGet Your Free Pass to Search Marketing Success Summit | Sept. 5–9, 2018 | OnlineI’m happy to say that I’m one of the speakers in an incredible lineup together with Rand Fishkin (SparkToro), Peter Caputa (Databox), Larry…Aug 31, 2018Aug 31, 2018
Aimee BeckHow Writing Better Content Brings Attention & Higher Search Rankings — Entrepreneurs HQThe way we search online has really changed over the past decade. Especially in the past 5 years. Google has completely taken over search…Oct 17, 2018Oct 17, 2018