Aimee Beck

Sep 2, 2020

7 min read

Outbound or Inbound Marketing: Why You Don’t Have to Choose

In the olden days, outbound marketing was called “marketing.” Remember KFC’s “Finger lickin’ good” and Rice Krispies’ “Snap, crackle, pop”? The emergence of the Information Age has created a whole new class of marketing called inbound marketing.

Naturally, this has caused a heated debate in the marketing world — outbound vs. inbound marketing: which is better?