SEO Copywriting: It’s NOT About the Keywords Anymore

Aimee Beck
2 min readMay 10, 2018

“Content is King.” It’s been said a thousand times. And there’s a reason for that. It’s because, like so many other sayings, it’s true. Words have been selling products and services for, well, as long as the act of marketing has been around. When then Internet took hold of the world, I mean really took hold back in the 90s, a new form of advertising opened up–search engine marketing. Websites began to crop up (hideous as they were!). Web logs (blogs) became all the rage.

Then came search giant Google, pay per click advertising, social media marketing, influencer marketing … the evolution continues at an extremely rapid pace. Also in the mix, content marketing — aka SEO copywriting — aka web writing — aka SEO content writing … call it what you will, it’s here to stay. Content is still King.

Unfortunately, many people still associate SEO copy with keyword stuffed, self-promotional, low-quality articles. Fair enough, that’s kind of what they used to be like. But we’ve come a long way since the turn of the century, and there is such a thing as “Quality Content.” No really, there is! In fact, it’s a must these days since Google won’t tolerate anything less. Neither will your audience.

So what exactly is the difference between yesterday’s fluffy, keyword-stuffed content and today’s high-quality, user- and search-friendly content? What makes today’s SEO content better than it was a decade ago?

Beyond keywords: What really matters in SEO content


Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. Continue…

Originally published at on May 10, 2018.



Aimee Beck

Independent Content Marketing Manager | SEO/UX Copywriter | Editor. Let me breathe new life into your web pages, blog posts and email campaigns. Email me today!