SEO Does Not Work in a Vacuum

True story. No amount of physics can change the fact that SEO does not work in a vacuum … as a stand-alone strategy. SEO is just one piece of a much larger digital marketing plan.

A flashlight is useless without batteries. And the batteries are useless unless they’re in the flashlight. And even once you put the batteries inside the flashlight, you still need a hand to push the power button. And to point the…