• Ten percent of the North American population;
  • Concerned educators, employers and parents who send fidgety or inattentive workers or kids to the doctor or school nurse’s office;
  • Overworked doctors that prescribe quickly from nine-point checklists;
  • Pharmaceutical companies (“Big Pharma”) eager to sell powerful prescription drugs that impact the patient’s biochemistry (often negatively);
  • A compliant (until recently) media slanted heavily toward “diagnose-and-prescribe”, writing articles that spread the idea you can only treat ADHD with drugs;
  • An equally compliant educational system, employees on the lookout for disruptive or hyperactive kids — and, in some cases, using approved course materials provided by Big Pharma, which promotes ADHD as a lifetime disorder, versus something we can get beyond;
  • A U.S. Congress so heavily lobbied by Big Pharma (532 of the current 535 members received campaign contributions) that they won’t move to quash Big Pharma’s grip on pricing; and
  • A public so gripped by busyness, technological and social stimulation that their neurological systems are overloaded. Many assume it to be ADHD or another mental health disorder diagnosed as fast as, well, a prescription can be written. If this dynamic sounds like a part of America’s woeful prescription drug story, well, it is.




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