What is Cornerstone Content and Why Do I Need It?

What is Cornerstone Content?

How do I choose Cornerstone Content?

Think about a group of pages on your website that you’re most proud of. The ones that are really, really well written. The ones that reflect your brand and business goals, and the ones that clearly communicate what it is you do and why you’re so good at doing it. If someone said, “I want to learn more about what you do, what’s your website address?” Which pages would you want them to read first? Those are your cornerstones.

Why is cornerstone content important?

Several reasons — the first of which we’ve already mentioned — cornerstone content (and internal linking) plays a big role in your overall SEO strategy.

  • marking them as cornerstone content
  • linking from other relevant articles back to the cornerstone piece
  • ideally, the page will be just one link away from the homepage
  • pages and posts are usually a little longer, more in-depth and highly informative
  • make sure the page or post is fully optimized for search
  • cornerstone pages typically target “head” keyword phrases with “torso” and “longtails” linking back from other posts
  • keep the content fresh and updated regularly

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Independent Content Marketing Manager | SEO Copywriter | Editor. Let me breathe new life into your web pages, blog posts and email campaigns. Email me today!

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Aimee Beck

Aimee Beck

15.2K Followers

Independent Content Marketing Manager | SEO Copywriter | Editor. Let me breathe new life into your web pages, blog posts and email campaigns. Email me today!