What’s the Difference Between Digital Marketing And Content Marketing?

Aimee Beck
5 min readAug 6, 2019

With the continuing evolution of the online platforms and modern marketing practices, it’s no surprise there’s confusion around the difference between terms like “digital marketing” and “content marketing.”

Yes, they’re both a form of marketing. And yes, content marketing can be part of your digital marketing plan.

But digital marketing and content marketing are not one in the same.

So what the heck is the difference between content marketing and digital marketing? I’ll tell you.

But first, let’s break down some other terms you’ve likely heard in the wild.

What is Content?

Content is all that information we consume. It can be digital or print, audio or video. It comes in the form of newspaper and magazine articles, emails, TV commercials, podcasts, videos, images and gifs, words on a web page, blog posts, webinars, and more.

Content is everywhere.

Content can entertain us. It can educate us. It can evoke emotion through powerful storytelling. It can encourage us to take a desired action, like pick up the phone, subscribe to a newsletter or buy a product.

What is Marketing?

Marketing is all about generating awareness about a business, and its products and services. It’s about building relationships with customers.

There are different types of marketing tactics … some fall into the category of offline marketing (like print marketing, direct mail marketing and telemarketing), while others fall into online marketing (aka digital marketing).

What is Digital Marketing?

Digital marketing is all about strategy. It encompasses several different tools and tactics, like:

  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Blogging & guest blogging
  • Social media marketing (unpaid promotion)
  • Social media advertising (paid promotion)
  • Video marketing
  • Podcasting



Aimee Beck

Independent Content Marketing Manager | SEO/UX Copywriter | Editor. Let me breathe new life into your web pages, blog posts and email campaigns. Email me today!