What’s the Difference Between Digital Marketing And Content Marketing?
With the continuing evolution of the online platforms and modern marketing practices, it’s no surprise there’s confusion around the difference between terms like “digital marketing” and “content marketing.”
Yes, they’re both a form of marketing. And yes, content marketing can be part of your digital marketing plan.
But digital marketing and content marketing are not one in the same.
So what the heck is the difference between content marketing and digital marketing? I’ll tell you.
But first, let’s break down some other terms you’ve likely heard in the wild.
What is Content?
Content is all that information we consume. It can be digital or print, audio or video. It comes in the form of newspaper and magazine articles, emails, TV commercials, podcasts, videos, images and gifs, words on a web page, blog posts, webinars, and more.
Content is everywhere.
Content can entertain us. It can educate us. It can evoke emotion through powerful storytelling. It can encourage us to take a desired action, like pick up the phone, subscribe to a newsletter or buy a product.
